Our target audience is for both men and women of the ages from 15-30 so we have to find a way to promote our music video whilst taking different factors into consideration as there are different levels of how many people you target. Due to our target audience being considered a 'young' audience we have decided to use social networking sites such as Twitter and Facebook to promote our video and target the age group needed.
We will also be creating a Digipack and the TV network channel Viva will also be featuring our music video. Famous artists such as Lady Gaga have done this to promote their song/music video and have created a Digipak which fits in with their album and correlates with their merchandise.


BARB discover the number of ratings for each Channel on TV. This then helps media companies determine what channel they should broadcast/narrowcast their music video's on.
The Radio Joint Audience Research Limited (RAJAR) is used by media companies for radio and newspaper ratings. They use this to determine what sort of audience they should be marketing their radio/newspapers to.
The Audit Bureau of Circulations (ABC) is also another source that media companies usually use to discover their target audience. This is another company that focus' itself around newspapers.
The National Readership Survey (NRS) is another source that media companies commonly use to discover what sort of audience they should be targeting. It is mainly used for radio ratings but as shown in the blog post about the Social Grade Scale it's very useful for TV as well.
The Radio Joint Audience Research Limited (RAJAR) is used by media companies for radio and newspaper ratings. They use this to determine what sort of audience they should be marketing their radio/newspapers to.
The Audit Bureau of Circulations (ABC) is also another source that media companies usually use to discover their target audience. This is another company that focus' itself around newspapers.
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