Magazine Advert Final Idea

For our final idea, we produced a landscape magazine advert. This features an intense close up of the protagonist of our music video looking into the distance. This builds a sense of the unknown in order to entice the audience to purchase the single to discover her intentions. When you immediately look at this image, you are instantly drawn towards the artist we are trying to sell. Her 'peace' chain earring, her baggy wooly hat and a slight reveal of leather clothing displays a unique and original sense of style and and all of this contribute to maintain the dominant brand we have intended to create. As her side profile is positioned to the right of the advert, this was perfect to place the text down the left hand side. All of this would be merged over the urban background of a graffiti wall out of focus, drawing all attention to the writing featured. This location background also sets the theme of our urban video whilst giving a sense of creativity and excitement. A five-star rating is included to display the success of the single in hope it will attract the audience. Moreover, it is printed in red to stand out from the rest of the advert as it is a major selling point. The title 'Beat Down' is the main attention grabbing aspect of the advert due to us wanting to inform the audience straight away and imprint it into their mind. We have used the 'Mistral' font to give the title a rough and edgy finish through its quick brush written aesthetic. The next phrase you are drawn to is 'debut single' and 'out now' as these are the two aspects we want to make known due to them carrying important and exciting information on the release of this single. In addition to this, we have also included a quote reviewing the single 'The best of house music" spoken by NME, a respected music magazine in the industry. This works effectively due to the audience trusting what NME has reviewed about the single and therefore making the choice to purchase it. To finish it off, we have followed the conventions of a music video by mentioning copyright information to cover all costs and gratitude towards the production company. This includes our company name 'Seal Productions' and Steve Aoki's 'ultra music' record label and distinctive identity logo. We chose this as our final idea for the magazine advert as we believe it introduces a different concept in comparison to our CD front cover and displays an effective, vibrant and visually interesting result.